Light Bulb Moments

New market opportunities can be hard to spot. One way to find them is to look at the internet and social media and see how people are employing ‘hacks’ when using particular products or services. This can highlight pain points for consumers and show you how they have circumvented the issue and found a solution that works. You can then consider offering these improvisations to make your offering more useful as well as exploring different scenarios where your product or service can be used.