Beverage Trends
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Everyone loves a yummy and satisfying drink, whether it's a hot or cold beverage. Here's a quick overview of beverage trends.
Cost of living concerns are leading to a jump in the sales of private label store brands.
Dairy alternative beverage innovations continue to grow sales, but the preference for the taste and texture of dairy milk still appeals to many consumers.
Healthier-for-you drinks with clean labels, natural ingredients, and reduced sugar and calorie content are being demanded by consumers. These drinks support immunity, energy, mental acuity, and overall well-being - the ‘keep me going, but keep me well’ solution for busy people.
Manufacturers are reducing sugar in fizzy drinks, juices, and energy drinks to mitigate concerns with high sugar content and adverse health outcomes.
Beverage marketers can entice consumers to try their products by introducing limited-edition flavours, seasonal varieties, and innovative pairings. This enables them to reach demographic groups or highlight their use in different social situations.
Young gamers have distinct preferences and want beverages that enhance mental and physical performance for their mammoth gaming sessions.
Environmental, social, and governance (ESG) concerns are a consideration for younger demographics when choosing a drink. This can mean they look at a product's packaging critically, so manufacturers who push eco-friendly alternatives and limitations on single-use plastics will be viewed favourably.