Time for a Post COVID 19 Makeover

China Skinny has noted that Chinese consumers went straight to their hairdressers and beauty as soon as lockdown restrictions were relaxed. They wanted to make themselves look good again, and feel some degree of normality. With make-up, lipstick sales have dropped, but the spend on mascara, eyeliners and eye shadows have increased due to women wearing face masks in public. Chinese consumers are also much more relaxed about the use of big data and AI as they have seen how it used to help contain COVID 19. Beauty brands are now moving into the 'beauty tech' space to exploit this and market more strategically.