Keywords for Consumer Preferences

Searching for research about consumer preferences and feeling frustrated that the right stuff isn't coming up?

Try using these keywords in your search such as...trends, choice, choose, demand, motivation, sentiment, outlook, forecast, attitudes, response, perception, habit, barrier, touchpoint, experience, behaviour, innovative, novel, review, and case study.

Don't forget to try American/English spellings, and the various permutations or suffixes on Google too. Note any keywords or jargon that are specific to the industry you are researching and incorporate those. There's nothing like finding that perfect piece of information you need to back up your research!