When to Use a SWOT Analysis

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A SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) is a well-known and respected tool. It looks at a company’s internal strengths and weaknesses, external opportunities and threats. The challenge is to use it for the right situation. Optimum reasons for undertaking a SWOT analysis are...

  • Improving your understanding of competitors, partners, or customers

  • Evaluation of new partnership or joint venture possibilities

  • Assessing whether a company stands up as a vendor or supplier

  • Assisting you to stay up to date on a company’s business strategy, prospects, and new developments

  • Formulating business strategies that align with your company’s core competencies and then enabling you with the information to address areas for improvement

  • Finally, a SWOT can help with quick decision-making during crisis management scenarios by distilling complex problems into an easily understandable and practical framework

If you need help formulating SWOT analysis of your business or a competitor or supplier, then please get in touch. Heath Research Services can assemble all the necessary information to make informed decisions.

A Go-to for Researchers and Journalists

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Although very-US-centric, Journalist’s Resource has a wealth of research that has a great deal of relevance that could be used to stimulate understanding and further context on the New Zealand experience. For example, research on the physical, financial and health consequences of losing your home in the United States is governed by a different legal jurisdiction but the effects of such a loss are likely to be felt the same globally.

Need Social, Cultural or Economic Data?

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Our World in Data consists of 3,035 charts covering 297 topics. These can be easily browsed or searched and are fantastically presented with reputable data. Business researchers will find all they need as the website has topics as diverse as agriculture, corruption, environmental change and technology. There's also lots of insight on the effects of Covid-19 globally. Highly recommended!

Great Business Research Tools

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I often get asked for business research on the Australian market, and one of the first places I look is Trove, the National Library of Australia's catalogue of journals and news items, much of which is now digitised. All the important business or industry journals are indexed there, so it's easy to find that background info you're after. Want the New Zealand equivalent? It's INNZ.

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