It's interesting to read what business offerings are the top 10 fastest growing in the USA right now. They include companies that offer a better sleep experience (mattresses), provide health services for older adults, give weight loss and self-confidence coaching, help deploy IT services in times of emergency, produce noodles made of veggies, and services for credit-challenged individuals. All clearly understand what the pain point is for a consumer and then provide an excellent solution to meet that unmet need.