Frequently Asked Questions
Here are some answers to the most commonly asked questions about how we can help you. Don't forget you can email us or telephone Cathy Heath, Director Heath Research Services (+64 6 843-3938 or +64 027 4393-795) if you have any questions.
What's involved for my information problem to be solved?
We use a discovery fee process for all client proposals. 'Discovery' is where we map out the specific scope of your project. The entire purpose of discovery is to make sure the project plan will serve the goals of your organisation, be it increasing revenue, monitoring competitors, or understanding your customer's behaviour better. We want your entire investment in the final project to be well utilised and for you to see a return.
The discovery process is like you’re hiring an architect to draw up the plans for a building. Once you have those plans and estimates, you can make a better decision on how and when to execute the project, and what aspects you want to focus on or tweak. Our discovery fee is NZ$150 + GST for each proposal.
What do I get out of the discovery fee?
To begin with, we ask you to write a short research brief. It's always a good idea to put into words what you want to achieve so you can clarify and identify the answers you need. If you need some help with that, we can chat about that. Once we have your brief, we will acknowledge it within one working day, and clarify with you anything we're not clear about. We start the discovery process by doing an exploratory search to familiarise ourselves with your information challenge. We will then offer you a written proposal, providing an opinion on what information is available for your market intelligence problem, listing what insights we found so far, and proposing a future course of action.
You will then own this information found in the discovery stage. There will be market intelligence you can use immediately - we guarantee it. We can then execute the the rest of research project for you, you can hire someone else to do it, or you can decide it’s not a worthwhile investment to move forward. Our goal is to bring clarity to this decision, but there’s no obligation on your part either way. You will get some great market intelligence, plus your risk is reduced as you can test us first to see if the 'fit' is right.
Why can't we skip the discovery process?
1) There is no way we can give you an accurate quote (on time or price) without knowing the full scope of the project. This way we can avoid surprises for either party by getting a good feel of what is possible.
2) This process puts a value on our years of experience and efficiency in finding market intelligence. This type of work is all we do, and that's why we know where to look to solve your unique market research challenges.
3) In our experience, most clients have an idea of what they want to know, but are unsure of what is achievable. You wouldn’t walk into a doctor’s office and tell him what you need without letting him run some tests, assess your situation, and make a professional recommendation. We’re professionals as well, so think of this as a similar relationship – only much less invasive!
Everything's on Google for free, isn't it?
First up, we don't just rely on Google for your market validation problem - it's just too random, and you can get lost in mountains of irrelevant and dated information. We use fee-based databases that are authoritative and up-to-date. Getting the correct numbers on the size of a market or identifying an unmet need is vital - you don't want to skimp on that sort of information!
Secondly, all information we provide is cited - you will know who has written or prepared each piece of data. This means that you can feel confident to quote and stand by the information we find for you.
Finally, we know you're busy. Most of our clients choose to get the information they need in a bullet-point style format via a PDF document. We filter out all the irrelevant, so you only get the good stuff. We include a section in our reports that suggest "Options for Action" - a jumping off point for discussion about what to do about the trends we've found for you. You can start taking action immediately!
Have a look at our Client Testimonials page to see how pleased some of our repeat customers have been with the service and research they have received.